【 hc360.com hardware nets 】 with the recent years, our country's hardware industry fast development, the hardware industry "regional brand" strong sense of regional brand construction, have caused boom. Regional brand is referring to a region characteristic of "industrial cluster", the symbol of the industry cluster, history and current situation of the regional industry cluster is the representative; At the same time, regional brand is also a recognition system, the recognition system is by region (place) and industry (products name) for the core components of the; It in law of proof performance trademark or collective trademark. As the industry cluster, the brand of regional brand in nature has both attributes of industry cluster, and has brand of attributes.

In recent years, China's hardware industry of emerging regional brand has "sands hardware" "yongkang hardware", "Ryan automobile and motorcycle with", "hsin chong bearing", "zhongshan lock", "horizontal drain mould", "cixi auto", etc.

"Regional brand" the status quo

The hardware industry development present situation is concerned, whether in the regional brand capital strength, talent team, distribution team, research and development ability, market input etc all can't compete with the national "brand.

Regional brand itself existed in small scale, quick response, policy and other characteristics, strong that these areas brand can survive in the market competition.

And those slam the door itself advantages and characteristics of regional brand, is in the market competition of the sweep in the process of national brand, is constantly silenced, be the market martyrs.

"Regional brand" construction were proposed

Hardware "regional brand" how to in the keen competition, with the national famous brand against? The author thinks that, should from the following several aspects.

First of all, to take the market as the guidance. Regional economic brand, relies on this area outside of the market to make. Only according to the market need, and continue to develop high-end products, make sure the production go ahead in the market need, to win enough market share, can be called created brand economy.

Second, divergency route. Nowadays hardware industry product homogeneityphenomenon increasingly fierce, no unique advantages in the competition of the product is hard to open up an outlet. And the diversity of the product can attract consumers.

In addition, change the industry pattern. At present, our country hardware industry is still in the processing of extensive pattern, industrial chain integration relatively low level, the industrial connection and concentration degree is not high, hardware enterprise to product integration, value integration and the knowledge integration of industry chain, a high-efficient integration gathering area advantage resources and production factors, realize the industry transformation and upgrade and intensive development.

Therefore, our country hardware regional brand from three aspects of the above only to ascend in the market competition, to keep their advantage. And in the future market economic environment continue to grow your own brand and the size of the market.