HC Hardware Network] rapid growth in information technology, collection of the day, gathering marketing have gradually extend to the hardware industry, and lost throughout the promotion and recognition. Xiaobian joint above the industry view your elucidation of the current to collect marketing in the hardware business environment and industry disabilities coherent insights collect marketing.

Collect marketing growth of three propulsion elements:

Market competition, forcing companies to open up new channels

Door and window industry a new round of market competition intensified in 2011, faced with the pomp of the occasion, many doors and windows companies mentioned practicing internal strength good act in this one, but also open up new marketing channels is imperative.

E-commerce will be to participate in strategic emerging property

"Twelfth Five-Year" period, the e-commerce will participate in strategic emerging property, as a branch of a new generation of information skills, it will be the next stage settings for the center of gravity of the furnishings and equipment. Promote e-commerce throughout the progress of the collection under negotiation trafficking degree of, and enhance the growth of mobile e-commerce market, Create 谨严 e-commerce example systems are become the tensions content of the e-commerce "12th Five-Year Plan.

Collect consumption muster

Online shopping, purchasing, buy a series of and to collect unrelated to consumption gradually muster as young people nowadays acclaimed survival method, able to collect on the purchase of goods is no longer only a range of clothes, shoes, hats, and gradually expand to the digital various areas, food, beauty, entertainment, marriage, home building materials.

The three most important collection of marketing growth resistance:

Wood open to open the veterans thought, just collect the camp brought to the doors and windows business growth stamina, however, the pros and cons of joint contradictory points each to the existence of gathering marketing bring growth and now there is necessary to handle many problems, and thus Enterprise If you want to go to collect marketing opportunities need to exercise caution.

Small will be collected throughout the degree is not high

Wood Chuan Wang thought, of course, the growth of our collection agile, however, in some small will be collected throughout the degree is not high, staff skills not deposited, thus the enterprise If you want to expand the scope of market alone collected is less than her inability to throughout the Other, collect marketing has a strong passive, had completed only point-to-point spread, grasp the automatic right to the consumer, the enterprise can only disregard the changing circumstances.

Gather information quiet assurance topics

Linsheng Wood hard people think in the future to collect marketing the face of one of the biggest problems is to collect information quiet assurance topics. The Linsheng future Wood hard performance: "contemporary wood industry Nishajuxia incur act quality uneven, often emerged in the business of business fraud, posing as a third party to pay, send viruses to steal bank card information, publication of false information to trick the consumer signs , so the doors of businesses is how to win consumed by the belief in the collection of marketing to the tension. "

Not the entity consumes the superficial sense

Superficial sense is not the entity consumes some consumer trade-offs do not collect consumed another reason. Home building materials, goods and the rest of the difference, the tension is hand touch feeling material and tranquility level, as well as the most stressful size measurement, collection of course makes the provider type of class is clearly, however, the loss of the basis of point of purchase of home building materials.

Collect marketing in the windows and doors industry is still in the lower stage, Lee also disadvantages, to deal with how avoiding disadvantages for each door prices is a collection held at the growth of the face of the most tense topic.