HC Hardware Network] as the first half of the last small holiday, the Dragon Boat Festival for the business, is particularly valuable. Although the traditional festival marketing selling point than 3.15, the May Day holiday and the Golden Week, from market performance in 2011, a small holiday has become more sought after by the enterprises of mechanical and electrical hardware. Especially in the home improvement season about to end, understood the importance of the property market regulation gradually increased the power of the moment, the Dragon Boat Festival holiday.
It is reported that the Gome during the Dragon Boat Festival, will be fully in the more than 140 stores across the country to lay sales resources, new living museum, the flagship store, as well as new stores more deals promotional activities, buy gifts, promotional efforts will increase . The U.S. official said, in order to better serve this year's Dragon Boat Festival market, Gome through collaboration with suppliers combined mining and put in special models of the market accumulated more than one hundred million yuan.
News reported that Nanjing mechanical and electrical hardware store promotional hot: tiles, sanitary audience full of 800 yuan to send 128 yuan cash coupon, electrical least 800 yuan to send 80 cash coupon, floor the folded, woodwork and 7.5 fold, hardware tools, electrical Dianliao 6.8 fold, there are thousands of people speed will buy 100 changed by 200 yuan in cash to use.
In addition, the Beijing store aspects Meikailong on the festival launched the 25th anniversary of Thanksgiving back quarter "activities, furniture, building materials trading price on the basis of full 2000 vertical by 400 yuan; Easyhome five business venue of furniture and building materials products audience 8.5 fold, night games, and president of signings can also fold on fold.
Mechanical and electrical hardware companies is so love the Dragon Boat Festival holiday sales, mainly due to the renovation peak of consumers most of the holidays to hardware and building materials market to buy material. However, electromechanical online Xiaobian think, the Dano promotion can become businesses bearers of the holiday sales is a big unknown. Faced with a growing number of consumers rational consumption fatigued holiday promotion, the hardware merchants mixed views.
Conducive to grab consumers active voice:
Perspective: While consumers generally believe that May, November is the major shopping nodes, but also that certain usual small holiday promotions and more favorable than usual, so will the Dragon Boat Festival expect. Our Dragon Boat Festival this year will launch a new round of promotions, but the intensity is not so big during May. By means of double points, limit buy, it is expected that overall sales will be improved significantly longer than usual.
Second point: a brand hardware store managers said that every holiday is to help enterprises enhance sales opportunity after businesses for a long time continue to instill consumer For small holiday consumer understanding has also been improved. Market competition heats up, had the little holiday Hardware & Electrical Enterprises ignored, must now pay attention to it.
Passive voice: cause consumers tired
Point of view: from 51 to the Dragon Boat Festival, the time interval is relatively short, if too frequent promotional activities, will allow consumers to feel tired. Now consumers are more mature, is not one to engage in the promotion will be able to achieve the desired effect. We consider how promotion, it is better to think about how the decoration off-season to improve the comprehensive competitiveness, integration of superior products, and combined with the market situation, to provide consumers with more optional knowledge.
Second point: the Dragon Boat Festival from Wuyi only a month, 51 consumer focus on heavy volume and heavy promotion of businesses, consumer overdrafts part 51 after, the Dragon Boat Festival promotional able to achieve the desired effect remains to be seen.
The foregoing analysis, business promotion while paying attention to the brand influence earnings, pay more attention to consumer perception. With consumers increasingly rational holiday promotions, holiday promotions unrest has faded out of the buyer's market. So Xiaobian recommended Hardware & Electrical businesses should rationally deal with the holiday promotional opportunities, favorable to the development of enterprises may wish to mustering the energy to play the promotional card, not much positive role, it would be better to wait for the perfect time.