As in recent years, the rapid development of China's hardware industry, hardware industry "a strong regional brand awareness, the region brand building set off an upsurge. Regional brand is specific to the characteristics of a region "industrial clusters", it is a symbol of the history and status quo of the industry cluster, is a representative of the regional industrial clusters; regional brand is also a recognition system, the recognition system area (place names ) and industrial (product) name for the core components; legal performance of a certification mark or collective mark. Regional brand as the brand of industrial clusters, both in the nature of industry cluster properties, but also has the attributes of the brand.

In recent years, China's hardware industry emerged regional brand Sands Hardware "Yongkang Hardware," Ryan automobile and motorcycle parts, Xinchang bearing the "Zhongshan locks" "Hengli mold", "Cixi auto parts".

"Regional brand" status quo

The purpose of the development status of the hardware industry, the regional brand, no matter in many aspects of financial strength, talent team, sales team, R & D capabilities, market input can not compete with the national brands.

Small-scale, fast response, policies and strong regional brand, that makes these regional brands to be able to survive in the market competition.

Abandoned own advantages and characteristics of regional brand in the the Ebb Tide market competition process, the national brand constant pressure to become the market martyrs.

Regional brand building measures

Hardware "regional brand" in the fierce competition, to compete with the well-known national brands? I believe that, should the following aspects.

First of all, to be market-oriented. Regional economic brand, must rely on markets outside the region to stand. Only according to the needs of the market, continue to develop high-end products, and to ensure that the products go in front of the needs of the market, in order to win enough market share to be called to create a brand of economic.

Secondly, and take different routes. Hardware industry products nowadays homogenization phenomenon intensified, no unique advantages of the product is difficult to open the market in competition. Differentiated products more attractive to consumers.

In addition, changing the industry model. At present, China's hardware industry is still in the the extensive processing type mode, the relatively low level of integration of industrial chain, industry related degree and the degree of concentration is not high, the hardware companies to integrate, and the value of integration and knowledge integration constitute the efficient integration of industrial chain, gathering area The advantage of the resources and factors of production, industrial transformation and upgrading, and intensive development.

Therefore, our hardware regional brands only upgrade, from the above three aspects in order to maintain their advantage in the market competition. Own brand and size of the market and continue to grow in the future of the market economy environment.